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EBay Redesign Combines Best of All Worlds for Enhanced Customer Experience
By creating a more personalized experience eBay can create lifetime value for their customers. Consumers have multiple options when it comes to purchasing products and services and the lines have...
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Maximizing Customer Communications for Campaign Success
Retailers that develop effective strategies for unifying customer communications can create more relevant, engaging and consistent customer experiences across every touchpoint. Retailers have multiple...
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Survey Measures Emotional Engagement of Consumers Among Top Retail Brands
Retailers need to make an emotional connection with consumers that will lead to loyalty and repeat business. When it comes to customer loyalty, emotional engagement is king according to Brand Keys, a...
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Top 5 Ways to Ensure Customer Loyalty
When I think of Dunkin’ Donuts, I reminisce about the 1984 “time to make the donuts” commercial where the donut maker got up before the crack of dawn to make delicious, fresh donuts every morning....
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Consumer Trust in Digital Advertising Low, Says Forrester Report
Retailers must make an emotional connection to consumers that is meaningful and personal. A recent article in E-Commerce Times reveals the results of a new Forrester Report, “How to Build Your Brand...
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Understanding Customer Engagement: Q&A with Pitney Bowes Software’s Doug Shaddle
Customer engagement is becoming the Holy Grail for retailers looking to increase sales and create customer lifetime value. New technologies and tools are enabling retailers to get a more holistic view...
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Exclusive Q&A with the Global Retail Marketing Association
The retail market is in flux as CMOs grapple with how to balance short-term sales goals with long-term investments. The Global Retail Marketing Association will work to address this challenge at its...
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Big Data Equals Big Business for Some Savvy Retailers
Retailers have been collecting data on customers for years, but the more recent explosion of information brought about via social media and other unstructured data has overwhelmed many of today’s...
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Engaging the Socially Connected Shopper: Six Keys to Success
Today’s shoppers are demanding consistent, personalized omnichannel relationships with brands. They are connected to social networks and armed with mobile devices that they are ready to use at every...
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CRMC Show Finds Successful Retailers Focus on Life after Product
Last month’s Customer Relationship Management Conference (CRMC) in Chicago brought together some of the biggest names in retail including executives from Groupon, Ulta, IKEA, Chicos, Orvis, and Whole...
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Back End Hedging for Retail
Every retailer knows that retail is a very weather dependent business. If it rains, the weather may increase or decrease a store’s sales depending on the store and the product. There is also hedging...
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Managing Your Online Brand: Exclusive Q&A with Yelp’s Head of Local Business...
Mobile applications are bringing retailers closer to their customers and helping them engage in new and innovative ways. However, these new channels also open up communications to the point where...
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